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Market Research

We offer full-service market research studies, with the goal of providing you unparalleled value at every turn.

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Full-service market research, done right

Market research studies that will change your standards from start to finish.

Ethan Bondar

Founder

You work directly and solely with seasoned industry leaders in every phase of the project. Who you see is who you get, the whole time.

We combine our experience in market research and management consulting to go deeper in discovering your business, understanding your objectives, and connecting the loop between the two.

Every project uses best practices to protect data quality (including our proprietary optimizing tool), so that your insights are built on data you can trust. To deliver upon our commitment to quality, we do not take on more than we can handle.

This means when you work with us, we remain ultra-focused on you. This, combined with our expertise, leads to efficient turnaround while not having to sacrifice our elite quality.

A New Way Forward

Full-service market research with higher quality, faster delivery, and better value.

Elite Researchers

Work solely with senior industry leaders in every phase; no hand-offs behind the scenes.

Data You Can Trust

Best-practice quality controls plus our proprietary data reviewer tool, so analysis is built on reliable data.

Faster Insights, Better Value

Efficient delivery and deeper discovery to help you make decisions and go to market sooner, within today’s budgets.

What You Get

  • Senior leaders in every phase
  • Deeper discovery of your objectives and context
  • Market research + consulting expertise applied together
  • Clarity on how your datasets connect
  • Custom study design based on your goals
  • Best-practice data quality controls
  • Proprietary data optimizer tool for trusted analysis
  • Faster turnarounds to support faster decisions
  • Go-to-market ready insights
  • Better value within tightening budgets

Types of Studies We Offer

With vast experience in delivering end-to-end market research projects, we offer a full suite of methodologies to best match your needs to the right design.

Quantitative

  • Market Landscape Assessments
  • Customer Research
  • KPI Design and Measurement
  • UX Testing
  • Customer and Employee Satisfaction
  • Brand Health, Positioning, and Competition
  • Customer Segmentation and Target Market Assessments
  • Drivers Analysis
  • Concept Testing
  • Secondary Research
  • Etc.

Qualitative​

  • Focus Groups
  • Mini-Groups
  • In-depth Interviews
  • Stakeholder interviews
  • Corporate Workshops
  • Online Diaries
  • Online Bulletin Boards
  • Ethnographies
  • Etc.

Done Right, From Start to Finish

What clients say about working with us.

Rick MacDonnell
Rick MacDonnellBrand Manager @ NeoPollard Interactive
Ethan was an invaluable partner through some of the most important research work we've undertaken. His province-wide studies helped shape our understanding of the market, our customers, and where we needed to evolve as a business. What always stood out to me was not just the rigor of his work, but his ability to translate complex data into clear, actionable direction. Ethan brought a level of professionalism and trust that made even major, high-stakes projects feel manageable. He's incredibly personable, easy to work with, and feels like an extension of your own team. Any company would be lucky to work with him.
Anita Toth
Anita TothFounder @ Hidden Revenue Hunters
The biggest thing about working with Ethan has been the quality of his work. Many companies try to sell you on surveys as a great way to collect customer intelligence. But surveys are surface level. Ethan establishes trust with customers so that they open up and share their real thoughts, real feelings, real needs, and real challenges. In the 7 years I've been working with Ethan, my clients have been blown away by the level of customer intelligence that Ethan collects from their customers. Every time we have reported the findings from Ethan's work, my clients inevitably learn at least 1 new thing that they had no idea about.
Orhan G. Kandemir
Orhan G. KandemirFounder @ October94
I have been working with Ethan for a while, and I can say that his attention to detail and his knack for asking the right questions are what make any project better. His expertise in market research is top-notch. Collecting data is important, but turning it into actionable insights is what makes a research study worth it for the business. I highly recommend him to anyone considering a high-stakes project.
Dr. Megan Kilvert
Dr. Megan KilvertFairmont Pediatrics
Bondar Group Consulting worked with our medical practice to examine our workflow and day-to-day operations as a business. For decades, we operated the same way and struggled to see alternative workflows. They helped us challenge the status quo and presented a very clear breakdown of how we could evolve. It was clear Ethan and the team brought an expertise in analyzing data and had done extensive work to understand our business; their recommendations were very detailed, feasible, and thoughtful. We have subsequently made changes that allow us to serve more patients, employ more physicians and grow our practice. I would recommend Bondar Group Consulting without hesitation!
Maura McCannDirector of Marketing, New Hampshire Lottery
As you go about your day-to-day work, you come across people that you just plain like, people that impress you with their knowledge, people that you say, “I’m going to put them in my back pocket in the hope that our paths will cross again”. Years ago, Ethan Bondar went into my back pocket. Our paths crossed again when I needed a conference speaker that would make people think beyond the work they do day to day and open up their minds and their worlds. From west coast to east coast, Ethan joined us and did just that – made us think about the future. Ethan and the Bondar Group will always be in my back pocket. They are the right choice for research. I encourage anyone who crosses paths with Ethan, to connect with him, remember the name, and choose the Bondar Group for any and all of your research needs.
Michael Finestone
Michael FinestoneFounder @ Mikey's iHelp
My company reached out to the Bondar Group to help with the launch phase of our product. They have been invaluable in helping set the strategy for our business, from road-mapping and go-to-market strategy to product testing and UX. They brought true consulting expertise, and a unique commitment to understand our business and purpose, which combined led to recommendations that were clear and desirable for us to implement. I would highly recommend this firm for any business who wants to grow!

Ready to get started?

Tell us what you need. We’ll listen, ask the right questions, and show you the way forward.

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What we do for those who want to aim higher

From the first contact to final delivery, we handle every aspect with our goal of achieving better value for you. This mission shapes every service we offer.

Market Research

End-to-end research designed to deliver deeper insight and higher value.
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Research Support

Expert support for the parts of your research where you need it most.
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Data Quality Optimizer

Optimize the quality and reliability of your survey data, before using it to make important business decisions.
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Profit Finding Analysis (PFA)

Our streamlined, focused process to uncover your top growth opportunities faster and for less cost.
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COMMON QUESTIONS

Everything you'd want to know before getting started

If your question isn’t here, reach out — we’re always happy to chat through the details.
What specific market research services do you offer?

We offer a full suite of market research services, with vast experience across all quantitative and qualitative methodologies. From surveys to focus groups to secondary research, and everything in between – we do it all! Our toolkit is full, which enables us to design the right project based on what YOU need.

Most projects run between 4–8 weeks from kickoff to final delivery, depending on scope and methodology. We’re built for speed without cutting corners — and we’ll give you a realistic timeline upfront so you can plan accordingly.

Yes, absolutely. We are experts in both, and once we get to know your needs we will recommend the methodology that best suits your goals.

Yes! Whether you need some extra help with just one piece of your project like survey design, or want someone by your side throughout, we are here for you.

Yes, we are experienced and professionally certified in designing and moderating both in-person and online focus groups to facilitate dynamic discussions and uncover rich insights from your target audience.

Yes. Our competitive intelligence services help you understand your competitors’ strengths, weaknesses, strategies, and market positioning so you can find and exploit your competitive advantage.

You bet. Whether its launching a new product, a new concept, a new platform, or even a new advertisement. You name it, we have the tools to help test out your newest innovation.