Market Research

We offer full-service market research studies, with the goal of providing you unparalleled value at every turn.

Full-service market research, done right

Market research studies that will change your standards from start to finish.

You work directly and solely with seasoned industry leaders in every phase of the project. Who you see is who you get, the whole time.

We combine our experience in market research and management consulting to go deeper in discovering your business, understanding your objectives, and connecting the loop between the two.

Every project uses best practices to protect data quality (including our proprietary optimizing tool), so that your insights are built on data you can trust. To deliver upon our commitment to quality, we do not take on more than we can handle.

This means when you work with us, we remain ultra-focused on you. This, combined with our expertise, leads to efficient turnaround while not having to sacrifice our elite quality.

A New Way Forward

Full-service market research with higher quality, faster delivery, and better value.

Elite Researchers

Work solely with senior industry leaders in every phase; no hand-offs behind the scenes.

Data You Can Trust

Best-practice quality controls plus our proprietary data reviewer tool, so analysis is built on reliable data.

Faster Insights, Better Value

Efficient delivery and deeper discovery to help you make decisions and go to market sooner, within today’s budgets.

What You Get

Types of Studies We Offer

With vast experience in delivering end-to-end market research projects, we offer a full suite of methodologies to best match your needs to the right design.

Quantitative

  • Market Landscape Assessments
  • Customer Research
  • KPI Design and Measurement
  • UX Testing
  • Customer and Employee Satisfaction
  • Brand Health, Positioning, and Competition
  • Customer Segmentation and Target Market Assessments
  • Drivers Analysis
  • Concept Testing
  • Secondary Research
  • Etc.

Qualitative​

  • Focus Groups
  • Mini-Groups
  • In-depth Interviews
  • Stakeholder interviews
  • Corporate Workshops
  • Online Diaries
  • Online Bulletin Boards
  • Ethnographies
  • Etc.

Done Right, From Start to Finish

What clients say about working with us.

Rick MacDonnell
Rick MacDonnellBrand Manager @ NeoPollard Interactive
Ethan was an invaluable partner through some of the most important research work we've undertaken. His province-wide studies helped shape our understanding of the market, our customers, and where we needed to evolve as a business. What always stood out to me was not just the rigor of his work, but his ability to translate complex data into clear, actionable direction. Ethan brought a level of professionalism and trust that made even major, high-stakes projects feel manageable. He's incredibly personable, easy to work with, and feels like an extension of your own team. Any company would be lucky to work with him.
Anita Toth
Anita TothFounder @ Hidden Revenue Hunters
The biggest thing about working with Ethan has been the quality of his work. Many companies try to sell you on surveys as a great way to collect customer intelligence. But surveys are surface level. Ethan establishes trust with customers so that they open up and share their real thoughts, real feelings, real needs, and real challenges. In the 7 years I've been working with Ethan, my clients have been blown away by the level of customer intelligence that Ethan collects from their customers. Every time we have reported the findings from Ethan's work, my clients inevitably learn at least 1 new thing that they had no idea about.
Orhan G. Kandemir
Orhan G. KandemirFounder @ October94
I have been working with Ethan for a while, and I can say that his attention to detail and his knack for asking the right questions are what make any project better. His expertise in market research is top-notch. Collecting data is important, but turning it into actionable insights is what makes a research study worth it for the business. I highly recommend him to anyone considering a high-stakes project.

Ready to get started?

Tell us what you need. We’ll listen, ask the right questions, and show you the way forward.

COMMON QUESTIONS

Everything you'd want to know before getting started

If your question isn’t here, reach out — we’re always happy to chat through the details.
What specific market research services do you offer?

We offer a full suite of market research services, with vast experience across all quantitative and qualitative methodologies. From surveys to focus groups to secondary research, and everything in between – we do it all! Our toolkit is full, which enables us to design the right project based on what YOU need.

Most projects run between 4–8 weeks from kickoff to final delivery, depending on scope and methodology. We’re built for speed without cutting corners — and we’ll give you a realistic timeline upfront so you can plan accordingly.

Yes, absolutely. We are experts in both, and once we get to know your needs we will recommend the methodology that best suits your goals.

Yes! Whether you need some extra help with just one piece of your project like survey design, or want someone by your side throughout, we are here for you.

Yes, we are experienced and professionally certified in designing and moderating both in-person and online focus groups to facilitate dynamic discussions and uncover rich insights from your target audience.

Yes. Our competitive intelligence services help you understand your competitors’ strengths, weaknesses, strategies, and market positioning so you can find and exploit your competitive advantage.

You bet. Whether its launching a new product, a new concept, a new platform, or even a new advertisement. You name it, we have the tools to help test out your newest innovation.