About
Us

If you believe firms deserve better, let’s set a new standard together.

Why we exist

The Bondar Group was founded to improve the research and consulting industry from the inside.

Ethan Bondar has spent his career in the industry and has seen it all, from boutique consultancies to large multinational research firms. He had a natural passion and knack for the work, and his combination of talent, passion, and wide-ranging experience led to rapid career growth, starting at the ground level and moving into executive roles by his late twenties.

Ethan’s drive to question the status quo and improve the value of his work did not just fuel his career success, it also helped him spot a growing problem in the industry. Too often, the research being delivered to companies was not as valuable as it could (and should) be.

Quality and depth were dropping, but timelines and costs were not. Firms were spread too thin to go the extra mile required to deliver the quality clients deserved. Work that requires senior experts was being handed off to new analysts behind the scenes. Unvetted AI being used to speed things up. Add in declining data quality, and the result was clear: the system was broken. Research firms were shaping the way they operated around maximizing their profits and getting the work off their plates, instead of prioritizing their clients’ ROI.

Ethan knew something had to change, and he knew he had the experience and knowledge to lead that change. In 2025, he founded The Bondar Group on a simple principle: companies deserve better value from their research company.

 

What You Get with The Bondar Group

The alternative to expensive big firms, with unmatched quality, deeper insights, and faster delivery.

Unmatched Quality

Industry-leading work and commitment, delivered by experienced professionals.

Deeper Insights

We go beyond the surface to deliver insights you can actually use to make decisions.

Faster Delivery, Better Value

Faster turnaround and transformative service, without needing a massive budget.

What We Stand For

Firms deserve better value

If you agree, join us in setting a new standard. Let’s talk about how we can do this for your next project.

Done Right, From Start to Finish

What clients say about working with us.

Rick MacDonnell
Rick MacDonnellBrand Manager @ NeoPollard Interactive
Ethan was an invaluable partner through some of the most important research work we've undertaken. His province-wide studies helped shape our understanding of the market, our customers, and where we needed to evolve as a business. What always stood out to me was not just the rigor of his work, but his ability to translate complex data into clear, actionable direction. Ethan brought a level of professionalism and trust that made even major, high-stakes projects feel manageable. He's incredibly personable, easy to work with, and feels like an extension of your own team. Any company would be lucky to work with him.
Anita Toth
Anita TothFounder @ Hidden Revenue Hunters
The biggest thing about working with Ethan has been the quality of his work. Many companies try to sell you on surveys as a great way to collect customer intelligence. But surveys are surface level. Ethan establishes trust with customers so that they open up and share their real thoughts, real feelings, real needs, and real challenges. In the 7 years I've been working with Ethan, my clients have been blown away by the level of customer intelligence that Ethan collects from their customers. Every time we have reported the findings from Ethan's work, my clients inevitably learn at least 1 new thing that they had no idea about.
Orhan G. Kandemir
Orhan G. KandemirFounder @ October94
I have been working with Ethan for a while, and I can say that his attention to detail and his knack for asking the right questions are what make any project better. His expertise in market research is top-notch. Collecting data is important, but turning it into actionable insights is what makes a research study worth it for the business. I highly recommend him to anyone considering a high-stakes project.

COMMON QUESTIONS

Everything you'd want to know before getting started

If your question isn’t here, reach out — we’re always happy to chat through the details.
What makes Bondar Group different from other market research firms?

We are a boutique firm built on going the extra mile, and that’s our superpower. With us, you get:

  • Direct access to senior researchers: You won’t be handed off to a junior account manager.
  • Speed and agility: We’re built for speed, without the bureaucracy of large firms.
  • A focus on practical, actionable insights: We deliver clear recommendations, not just a data dump.
  • Transparent and fair pricing: We provide enterprise-level quality without the enterprise price tag.

You will work directly with our founder, Ethan Bondar, and a dedicated team of senior research partners, where applicable. We believe in a hands-on, collaborative approach where our most experienced minds are focused on your project from start to finish.

Our process is collaborative and transparent:

  1. Discovery & Scoping: We start with a deep dive into your business goals.
  2. Proposal & Design: We present a clear proposal with methodology, timeline, and costs.
  3. Research Execution: We manage all aspects of data collection with a focus on quality.
  4. Analysis & Synthesis: We dig into the data to find the story and the key insights.
  5. Reporting & Recommendations: We deliver a clear, actionable report and workshop the findings with your team. 

While we have broad experience across many sectors, we have deep expertise in:

  • Technology & SaaS
  • Consumer Packaged Goods (CPG)
  • Financial Services
  • Healthcare & Wellness
  • Startups & Growing Businesses
  • Lottery & Gaming
  • Travel & Tourism

We are proudly based in Vancouver, BC, and serve clients across Canada and North America. We combine local expertise with a national and international perspective.

We work with a range of clients, but we are a particularly good fit for growing companies, startups, and mid-market businesses that need high-quality insights but are underserved by large, traditional research firms.

We ensure data quality through three main avenues: 

  1. We only partner with data collection partners (i.e., recruitment and panel sources) that are considered to be the “gold standard” in the industry in terms of accuracy and quality. 
  2. We ask the right questions, in the right way, to the right people. 
  3. We apply our data optimizer tool to all our data collection, our unique tool that acts as that last step in ensuring we only create insights for you that can be trusted. 

Our standard deliverable is a comprehensive, visually engaging report (typically PowerPoint) that clearly outlines the key findings, actionable recommendations, and supporting data. We don’t believe in data dumps; we believe in telling a clear story that leads to smart decisions.

Both! We have vast experience and expertise managing tracking studies and conducting ad-hoc research with the utmost value. 

It’s simple. Schedule a free, no-obligation consultation with us. We’ll discuss your goals and see if we’re a good fit to help you achieve them.